Discover the $47.7 Billion Industry Where You’ll Find Plenty of Ongoing Work and Little Competition

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Barefoot Writing write for the webJust 10 years ago —  right about the time I started working for AWAI — hardly anyone was talking about writing for the Web …

But now can you think of one industry that doesn’t have an online presence?

The truth is, if you want to be a Barefoot Writer, learning to write for the Web really isn’t an option anymore. It’s a necessity.

Plus, there are three big things that really excite me about today’s web-writing opportunities …

Be the Center of Your Client’s Online Marketing Efforts

First, you don’t have to convince companies of the value of web writing. Even just a few years ago, we had to spend a lot of time teaching companies how important their online copy and content was.

However, now most companies realize a good online writer is at the center of every successful online marketing effort. In fact, Forbes recently reported, “If you want to be successful online, the only essential skill is being a good copywriter.”

And, business owners are desperately looking for quality online writers. Not only because they don’t have the time to learn and do it themselves, but also because so much of their success depends on it. Which brings me to the second big change that’s happened in web writing …

Companies Spend More Money Every Year on Online Advertising

This means plenty of opportunity for you to make a great living writing for the Web!

In fact, eMarketer says online advertising spending will increase to $47.7 billion this year. Online ad spending will likely overtake ALL print ad spending as early as 2015.

And as if those first two reasons weren’t enough to “sell you” on writing for the web, this last one is my favorite — and is guaranteed to push you over the edge …

There’s Always Ongoing Work

Since companies must continually publish fresh, relevant content to maintain their online presence, there’s plenty of ongoing work for web writers.

Here at Barefoot Writer, we create a digital magazine issue every month. That’s a lot of writers to hire! Plus, the parent company of Barefoot Writer, American Writers & Artists Inc. (AWAI), publishes dozens of pages of new content every week.

And get this: AWAI is considered a “small” company. Just imagine how much content a mid-size company needs on a regular basis.

It’s true, the demand for good web writers is bigger than ever before. And, as industry trends show, the demand will continue to grow.

For a Barefoot Writer, this is the perfect opportunity. With even just a few clients who understand the value of good web copy, you’ll never worry about where your next project is coming from.

What Kind of Fees Can I Charge for Web-Writing?

Writing for the Web has a ton of benefits:

Ongoing demand … great pay … projects suited for all types of writers … a wide variety of clients …

But — if I had to pick my favorite benefit — it’s the number of short, high-paying projects that can be learned quickly.

With a little practice, you could complete each of these high-demand projects in as little as a day or two:

  • Subscription pages ($450 – $4,500)
  • Information pages ($150 – $750)
  • Landing pages ($450 – $1,000)
  • Promotional emails ($250 – $3,500)
  • E-newsletters ($250 – $1,000)
  • Blogs ($50 – $500 per post)

And, that’s just a taste of the web-writing projects available. There are also social media updates … Pay-Per-Click ads … 1-2 minute video scripts … autoresponders … and tons of other short projects that pay really well.

All you need is a little specialized information to understand how to write for the Web.

Why Writing for the Web is Different than Writing for Print

Imagine sitting at home reading an advertisement you received in the mail. This single ad is likely the only interaction you’ll have with that company — unless you take time to do more research on them.

But it’s different online for several reasons …

1. The Internet isn’t a commercial media outlet.

Even though the Internet is currently full of advertisements and promotions, it wasn’t created to be that way. In fact, the largest and most successful websites are primarily social media sites. The Internet belongs to the people, not commercial interests.

This means customers — or the people reading what you write — are continuously searching for information that answers a question they have, solves a problem, or helps them achieve a goal they’ve set for themselves.  

2. The customer is also the marketer.

In the past, marketers could more easily control their message. Now the Internet gives the consumer part of that power. It can be positive — when customers praise a business — or negative.

Part of writing for the Internet is highlighting the positives and overcoming any objections related to a product or service. Luckily, because so many customers are vocal online, you can get information directly from your target market that will help you write better copy.

3. The audience is alert and task oriented.

A majority of web users know what they’re looking for — whether it’s information, a product, or a service. If they can’t find it right away they may leave the website — forever!

You can make a big impact as a web writer by giving visitors what they’re looking for and capturing their attention immediately. You can also provide immediate results for your clients just by guiding visitors through the decision making process.

4. Website visitors need relevance — quickly.

You can find just about anything online in an instant. For this reason, website visitors are getting very picky about what they’re looking for. They want very specialized and specific information.

For example, if they’re searching for “beachfront condo rentals in Delray Beach” they likely won’t care about results trying to sell, “Orlando Disney Vacations.”

Luckily, modern technology can tell you exactly what visitors want. That means you can tailor your copy to them for best results.

Barefoot writing copywriting write for the webWhere to Start?

Earlier I mentioned the number of short, high-paying projects a web writer can do, but you may be wondering, “Where do I start?”

My recommendation is online sales letters. Why?

Well, if you know the basics of persuasive writing, you’re already on your way. An online sales letter is similar to a printed sales letter … but the results can be way better …

You see, when you’re writing to an online audience, you’ll reach a more specific group of people. Online technology now gives us the option to target people who are already looking for what we have to sell.

This means you’re writing to an audience that’s already interested — and likely to buy.

Maybe they found your client’s website through a search engine, a friend, or a social media network. Regardless, they’re far more interested than if they’d read a print ad in the mail.

This makes writing sales letters for the Web really exciting — and profitable! How profitable?

Let’s talk about that …

How Much Do Sales Letters Pay?

The pay range for a short web sales letter is often $1,000 to $3,500. Plus, many online sales letter clients offer royalties. This means you get paid upfront AND you get a cut of the sales made with your letter!

How long does it take to write a sales letter?

When you’re just getting started, it may take a week or two to write a great sales letter. However, once you have experience, you could knock one out in less than a week!

See how big this opportunity is?

Plus, the industry is huge and growing … the list of potential clients is virtually unlimited … there’s very little competition … and, more business moves online every day.

Companies need — and will continue to need — skilled web writers … so why not be a Barefoot Web Writer?  

5 Steps to a Paid Online Sales Letter Project

The fastest way to get up and running as a web writer is to work with clients who are already hiring web writers. This way, you don’t have to teach them about your value. Approach potential clients with a few suggestions of how you’ll make them more money and you’ll have a paying project in no time. Here’s how:  

  1. First, locate the website and sales letter of a company you want to work with.
  2. Study their website, product, or service and come up with a new angle on their existing sales letter.
  3. Write a new headline and lead for the existing sales letter.
  4. Pitch it to them.
  5. If they like your idea, often they’ll hire you to write another version of the sales letter. (If they’re not sure or say no, offer to write the sales letter as a test. You’ll get experience and they’ll only pay if your sales letter performs better. It’s a win-win for everyone!)

Every company with an online presence could make more money by optimizing their efforts. If you show them how to do this, you’ll be their hero (and get paid really well for it).

Just remember — sales letters are only one way to get started. You can make a very good living writing all kinds of copy for the web. If short and sweet content is your style, consider writing websites. If you’re interested in engaging and growing an audience, get familiar with creating social media posts. Emails newsletters and autoresponders can also be a lot of fun to put together.

The bottom line is this: No matter what type of writing you’d like to get into, you’re bound to find something you like — that’s also lucrative — by writing for the Web.

 

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9 Comments

  1. Hi. In May 2013, I took an early retirement buyout from Gannett/USA Today, closing a more than 30-year career in writing for newspapers. Later that year, I entered the real estate industry with the hope of carving out a second career in a profession I had long had an interest.
    Things have not gone as I had envisioned, and I am ready to revert to what I do best. My passion for writing has been rekindled by some of the articles I have read since discovering AWAI and the Barefoot Writer. My problem right now, however, is I am cash-strapped and lack the money needed to take advantage of some of the training and programs AWAI offers. But as soon, as I get another commission check :), I plan on investing in a retirement career as a freelance writer to supplement my Social Security benefits.
    Thanks so much for helping me rediscover what a social worker pointed out more than 40 years ago, that I have a knack for writing and should use it!

  2. so far I am pleased with what have read and am learning a lot. getting a lot more confidence that I just might be ablle to do this. Am getting ideas as how to do this but still have a lot more reading I wish to do. Thank you

  3. Corrine Britton on

    There is so much valuable information here and I am not only learning, but I am enjoying what I am learning. I have so many ideas, but thinking about surfing the web, blogging, and or social media.. Article writing has just gave me a new outlook on life as well. What I have taken from all of this the most is, you have to have a plan of action… It has to be convincing, outspoken, interesting from start to finish, with highlights of the product or service you are trying to sell. You have taught us to go for it and to overcome our fears. I can’t think of a better place I’d rather be then right here with Barefoot Writer…..

    Sincerely,
    Corrine Britton

    • High Fives Corrine!!! Excellent, way to go with the upbeat and very positive outlook! I am sure you will be ‘Smacking the Ball out of the Ball Park’ very soon and with your cash register going ‘ka-ching ka-ching’ like a Vegas Slot machine!

      Keep that positive outlook cooking and you can’t help but score more jobs than you can handle, at times.

      I am impressed! You can’t see me, but I ~am~ smiling. . .

  4. Maybe I’m an idiot, but getting clients for my copywriting services has not been easy. I’ve approached tons of businesses, written loads of blog posts about copywriting, written 200+ page books that I’ve given away to hundreds of potential clients and still have only had a hand full of them.

    Last week, I had a woman contact me asking about my services. I responded with a $300 price tag, based on the info she gave me about the gig. Sure enough, as soon as I started talking money outside the $20 range, she disappeared.

    The problem with copywriting is you have to educate the masses. They all look at writing copy like its something you can do in about 5 minutes. I have a page on my site that outlines the entire process I have to go through to get the results they want, and still they don’t seem to get it.

    Sure, you have a 47 billion dollar market out there, but a good 92% of the people you approach have no idea.

    Here’s an easy way to prove what I’m saying is right. Look up any accounting firm’s website in your area. Read the absolute drivel they have on their sites. They’ll talk about how long they’ve been in business, and what degrees they all have, blah, blah, blah…. Nowhere on their sites do they talk about what they can do for the client. How they can save them big bucks and show them how to reinvest it.

    Now, send them a breakdown of how you can help them. Heck, make them a screen capture video explaining it. Send them a free copy of your book and try to call them. (I’ve tried all of this.)

    Forget it. They just don’t get it.

    I’m not saying there isn’t a market or whatever, but it has been my experience that it is not an easy business to break into full time.

    Just sayin’

    God Bless!

    Elmo

  5. You know, nothing is as easy as it seems and with persistence maybe things will open up for you, Elmo. I hope so!

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