Q: With so much content on the Internet already, why is there such a demand for copywriters?
A: (Rebecca Matter) Demand is high for two reasons: For starters, all businesses — new and established — must have an online presence. Their prospects and customers expect it. But that presence requires ongoing updates as their industry, business, and marketing efforts continue to change.
Second, businesses need fresh content to communicate with their customers and prospects on a regular basis. They can’t send out the same email, post the same content, or share the same social media messages again and again. And that’s why copywriters provide so much value…
It’s the copywriters who come up with new and interesting ways to communicate a company’s messages, so that people don’t tire of reading them.