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Nick Usborne

Nick Usborne is an online copywriter and site optimization expert with over 12 years of experience online. During a career spanning 25 years in the marketing industry – offline and then online – he has worked with dozens of major companies. As a direct-response copywriter, Nick wrote for companies like Franklin Mint, TV Guide, Apple, Chrysler, Citibank and others. In all, he won 15 awards for his direct-response work, both in Europe and North America. All the awards were based on the performance and results of his copywriting. Since 1996, he has been working exclusively on marketing online and is internationally recognized as a leading expert on the subject of writing for the Web.

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