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Bob Bly

Bob is an independent copywriter and consultant with more than 25 years of experience in business-to-business, high-tech, industrial, and direct marketing. He has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas … and has won numerous industry awards. Bob is the author of more than 70 books including The Complete Idiot’s Guide to Direct Marketing (Alpha Books) and The Copywriter’s Handbook (Henry Holt & Co.). His articles have appeared in numerous publications such as DM News, Writer’s Digest, mtrak Express, Cosmopolitan, Inside Direct Mail, and Bits & Pieces for Salespeople. A master of getting clients and business-building, Bob is extremely generous in sharing his expertise with aspiring copywriters, marketers, and entrepreneurs. To date he has hired at least a dozen AWAI members to help him in his own publishing ventures. Bob is always a top-rated speaker at any event, offering entertaining and informative presentations on many different aspects of direct marketing.

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